In 2023, the first beauty festival was held by PSP Pharma in Georgia in particular locations – Tbilisi, Kutaisi and Batumi.

Our objective was to create an environment that was visually appealing and elegant, while also ensuring that each product displayed in the venue was functional and technically complete.

To achieve the main purpose and highlight the spirit of the beauty industry, a 2000 sq.m venue was transformed into a distinct but visually connected area for 29 different enterprises.

Each individual zone was designed by the brand’s characteristics which underlined the mood and values of each enterprise and at the same time they could showcase products to visitors.

We started executing of the project by creating the event’s main concept, style, and mood. Following that, we began zoning the existing space, which turned into a very intriguing experience.

During the working process, we created a complete drawing of the space as well as a 3D visualization for each zone independently.

Following the agreed renderings, every detail represented in the exhibition was assembled in our enterprise.

PSP Beauty fair was one of the most important projects for our company, which we succeeded.